Our philosophy

Limited on purpose.

Most messaging apps start open, and ask parents to lock them down. Tuck starts closed. Every feature we didn't build was a choice — because keeping a child safe matters more than helping an app grow.

Here's what we said no to, and why.

No search. No discovery. Your child isn't in a directory. Nobody can look them up, and there are no "people you may know" to stumble into.
No invite links. A link is how a stranger reaches a child from across the internet. There are none to send, so there's no door to slip through.
No remote friend requests. A connection can only be made in person — two devices, together, with a parent from each family approving it.
No photos. No videos. Text only. Nothing to screenshot, forward, or wish they hadn't sent.
No links in messages. A shared link is the one thing that can lead a child somewhere Tuck can't see. So it's blocked before it's sent.
No feed. No algorithm. Nothing decides what your child sees, ranks their friends, or quietly serves up "more."
No streaks, badges or nudges. Nothing engineered to pull a child back at bedtime. Tuck has no reason to want their attention.
No ads. No profiling. Your child is not the product, and we're not building a profile of them for anyone.
No selling your family's data. Full stop. It isn't for sale, and it never will be.

The rules are strict. The experience isn't.

We said no to a lot. What's left is the good part: a small, warm place for a child to talk with the people they actually know — and for a parent to stop worrying about the rest.

Tuck is built by parents who wanted a safe place for their kids to chat to their real-life friends, without opening the door to social media. We'd rather make a smaller app we're proud to hand our own children than a bigger one we're not.

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